In 1999 we had our first Customer Appreciation day by hosting a WTOS morning show with Tom O. and Mr. Mike. We partied the night before at the Colebrook House on a Thursday night, then Tom O. and Mr. Mike were on air, on location, in the Northern Tire waiting room from 5:30 to 9:00 am.
In 2000 we had a Smoke Show in the parking lot. This was a Saturday morning event which gave us a little more time to sleep in. Over a dozen contestants spent the morning burning the tires off their vehicles as fast as we could put more on. Around 200 spectators came to watch.
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